How broadcasters script the growth story

The spate of channel launches spells entertaining times for TV surfers. But can the sector accommodate another 100 channels, in addition to the 200-plus now? About 70 proposals for channel launches await Government approval for uplinking from India, the majority targeting the news genre. Industry players maintain there is room for many more channels and that a lot of formats remain unexplored by today’s networks.

However, they also admit that advertisers continue to have tremendous bargaining power as channel launches mean greater fragmentation of viewership. That’s a cause for concern, considering that advertisements are the main driver of revenues and will remain so for the next couple of years.

Here is a look at why broadcasters are bullish and what impact the channel rush could have on profitability.

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