Behavioral finance: a psychology of denial?

Source: CBS MW
Are you a ‘clueless’ investor? Tell us how you ‘see’ these 10 facts
Behavioral finance took center stage a few years ago when the Nobel Prize for Economics went to a psychologist. Behavioral finance is the psychology of investment decisions, a science that shows investors are irrational. The award should have killed off Wall Street’s myth of the “rational investor.”
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